Research conducted by American University sociologist Dana R. Fisher and the CECE project provides detailed demographic data on the No Kings protests. The findings paint a consistent picture across multiple events.

Participants were predominantly white, with researchers noting significantly less racial diversity than other recent protest movements. Women made up approximately 76% of all attendees nationwide. Education levels were high, with most participants holding college degrees.

Age demographics shifted notably over time. During early marches, the median participant age was 36. By later events that figure had risen to 48. Among organizers specifically, the median age was 67—reflecting a movement led largely by older Americans.

Participants reported hearing about events primarily through personal networks and social media, particularly Instagram. Civic engagement levels were high across the board, with most attendees reporting prior involvement in political or community organizations.

The movement was predominantly female at both the organizational and participant level. Researchers noted that older women were particularly prominent in leadership roles, with the organizer demographic skewing significantly toward women in their 60s and older.

The demographic profile distinguishes No Kings from other recent mass protest movements, which have typically shown greater racial diversity and broader age distribution. Whether this demographic composition affects the movement’s long-term political influence remains an open question that researchers continue to track.