I’ve worn a Fitbit band on my right wrist every single day since 2013. That’s more than a decade of continuous tracking. Steps, heart rate, sleep, workouts. Long before Google.

Long before smartwatches ate the category. Back then, Fitbit was social. Competitive. A little game-ified. Friends compared steps, joined challenges, poked each other to move. I actually used the app. That era faded as people drifted to Apple Watch and other platforms, and it got harder to organically find friends still wearing Fitbit.

Then Google bought Fitbit, and for a while it felt like the whole thing wandered into the wilderness. Hardware kept improving, but the app lost momentum. I stayed loyal to the device, but mostly ignored the software. I wore it, glanced at my stats on the watch face, charged it constantly (because “Charge” really does mean charge), and let the data quietly accumulate.

That changed today.

The new Fitbit app is legitimately good. The AI coach, goal setting, and adaptive workout planning finally feel coherent. I told it what gear I own, what my goals are, and that my knees are temperamental. It took all of that into account and built a plan that actually makes sense.

For the first time in over ten years of wearing Fitbit hardware, the software, hardware, and AI coaching feel like one integrated system again. Good enough that I may stop treating Fitbit as a passive background tracker and start using it as the place where I actually plan my fitness going forward.

Caveat: this appears to be a Fitbit Premium feature.